From their website....
Hot sauce is, in our mind, a kind of food all it’s own. It represents a unique relationship with the hot peppers difficult to achieve by simply treating them as one would their sweet kin. Sauces and salsas are the ideal way to enjoy their spicy offerings! Though we’re not making sauces meant to challenge your tolerance to scoville heat units, we are making sauces focused on heat and flavor balance with little to hide the true expression of hot peppers